After the interview last Monday account eDreams , today published the interview with Bill on Twitter Catch , we replied ago Silvia Carreño days , Social Media Manager of Atrpalo.
P. - You are a pure online agency. Your strategy has always been the development of Internet activity ... what is the role in this strategy your Twitter account?
R. - Twitter is for us merely a tool of communication and would like to continue working in that direction. Twitter is not a direct conversion channel sales, but a medium through which anyone with an account can direct messages or respond to those who went.
So far, Twitter has helped us to collect in a single channel which we published in various blogs and launch day 3 findings, which come to be very good deals, because after all, we are a web has leisure, and our primary function is to advise people the best deals at hand.
From time to time, we launched more personalized messages, or respond to others.
Q. - How long who are on Twitter? Do you remember why you chose to enter?
R. - A year ago we started to publish. And remember when we decide to go, because we had the account, but due to time constraints we did not even encouraged to use it, or decided what, and how will post on Twitter.
We drew attention to the rapid growth that was taking Twitter in terms of activity and users. We wanted to be part of this new communication tool that gave us the ability to communicate instantly. We now have 500 followers and we continue to grow.
P. - What do you hope to accomplish with your presence on Twitter, in particular, and social media in general?
R. - The presence in social media is part of the DNA of Catch. We are a digital company, our users buy and book online, move through blogs, social networks ... that is where we must be if we want to find and communicate with them.
In the overall strategy of presence in social media first two goals: communication and positioning in a broad sense of the word, including visibility and establish the identification of Catch as a leader in its sector.
When a whole generation uses Youtube to find content, rather than a search engine is essential to have a channel in this way, and this is an example transferable to Facebook or Twitter, but with other goals and other targget.
on what we get with Twitter, ideally, become a channel where people can suggest improvements, what they like to see on our website, ask about services ...
P. - There are two opposing models clearly in the use of Twitter: use as a disclosure or use it as a conversation. What is your strategy?
R. - is a mixture of both, I do not have to be separated, can be complementary. We consciously fled Twitter spammer model. We do not want to be an account dedicated exclusively to the publication of tenders, because we already have for this newsletter tool, but it is consistent that a company dedicated to electronic commerce Leisure (urban and resort) to propose some of the top promotions, while eg., warns the 'followers' of its Twitter for the prize of a contest has been no winner and the first reaction is a trip to Lisbon. This last experience was really positive and demonstrated the usefulness of Twitter as a tool for instant communication with the Internet.
P. - Linked to the previous question, when a few weeks ago in the cellar & Twitts dedicated to tourism came out a couple of interesting thoughts ...
a) The first concerned would surely be necessary to separate the accounts of tourism businesses from one in which tenders are published and others which can generate the conversation, what to see think?
R. - advance and I've almost answered this question before. I do not think that both models are inconsistent if we move in moderation, do not follow Twitters publishing faster than I spent reading. If the bids are actually selected and are simply a daily seasoning, there is room for conversation in a single account.
b) On the other hand, opened a topic about the identification of a person behind the company ditch Twitter ... in your case is a totally corporate account, although it sometimes seems to speak in first person as Silvia Carreño, no?
R. - On the issue of corporate Twitter with name or picture of a person, not that I think it is wrong, but depends on the type of company.
is logical in the case of entrepreneurs whose company they are, or for example in his use of Carlos Mantero, very very active digitally, giving his image to Twitter Nuroa; but I will not be extrapolated to all businesses. Catch us on 140 people and it would be interesting, for example, that each sign your posts on Twitter, but not 'customize' on someone's Twitter the company.
P. - What will be your strategy for the dissemination and communication of your Twitter account?
R. - For the moment we will continue highlighting it on our blog and want to launch the publication of cultural content or association that has no place on the website, but it might interest fans of Twitter, we thought 'Off the record' to identify tickets, what do you think of the name?
Oh, and I hope your blog readers, after the 3rd grade to Catch Twitter follow us and are encouraged to propose improvements, we are all ears. Thank
Silvia!
A new window Twitter World
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P. - You are a pure online agency. Your strategy has always been the development of Internet activity ... what is the role in this strategy your Twitter account?
R. - Twitter is for us merely a tool of communication and would like to continue working in that direction. Twitter is not a direct conversion channel sales, but a medium through which anyone with an account can direct messages or respond to those who went.
So far, Twitter has helped us to collect in a single channel which we published in various blogs and launch day 3 findings, which come to be very good deals, because after all, we are a web has leisure, and our primary function is to advise people the best deals at hand.
From time to time, we launched more personalized messages, or respond to others.
Q. - How long who are on Twitter? Do you remember why you chose to enter?
R. - A year ago we started to publish. And remember when we decide to go, because we had the account, but due to time constraints we did not even encouraged to use it, or decided what, and how will post on Twitter.
We drew attention to the rapid growth that was taking Twitter in terms of activity and users. We wanted to be part of this new communication tool that gave us the ability to communicate instantly. We now have 500 followers and we continue to grow.
P. - What do you hope to accomplish with your presence on Twitter, in particular, and social media in general?
R. - The presence in social media is part of the DNA of Catch. We are a digital company, our users buy and book online, move through blogs, social networks ... that is where we must be if we want to find and communicate with them.
In the overall strategy of presence in social media first two goals: communication and positioning in a broad sense of the word, including visibility and establish the identification of Catch as a leader in its sector.
When a whole generation uses Youtube to find content, rather than a search engine is essential to have a channel in this way, and this is an example transferable to Facebook or Twitter, but with other goals and other targget.
on what we get with Twitter, ideally, become a channel where people can suggest improvements, what they like to see on our website, ask about services ...
P. - There are two opposing models clearly in the use of Twitter: use as a disclosure or use it as a conversation. What is your strategy?
R. - is a mixture of both, I do not have to be separated, can be complementary. We consciously fled Twitter spammer model. We do not want to be an account dedicated exclusively to the publication of tenders, because we already have for this newsletter tool, but it is consistent that a company dedicated to electronic commerce Leisure (urban and resort) to propose some of the top promotions, while eg., warns the 'followers' of its Twitter for the prize of a contest has been no winner and the first reaction is a trip to Lisbon. This last experience was really positive and demonstrated the usefulness of Twitter as a tool for instant communication with the Internet.
P. - Linked to the previous question, when a few weeks ago in the cellar & Twitts dedicated to tourism came out a couple of interesting thoughts ...
a) The first concerned would surely be necessary to separate the accounts of tourism businesses from one in which tenders are published and others which can generate the conversation, what to see think?
R. - advance and I've almost answered this question before. I do not think that both models are inconsistent if we move in moderation, do not follow Twitters publishing faster than I spent reading. If the bids are actually selected and are simply a daily seasoning, there is room for conversation in a single account.
b) On the other hand, opened a topic about the identification of a person behind the company ditch Twitter ... in your case is a totally corporate account, although it sometimes seems to speak in first person as Silvia Carreño, no?
R. - On the issue of corporate Twitter with name or picture of a person, not that I think it is wrong, but depends on the type of company.
is logical in the case of entrepreneurs whose company they are, or for example in his use of Carlos Mantero, very very active digitally, giving his image to Twitter Nuroa; but I will not be extrapolated to all businesses. Catch us on 140 people and it would be interesting, for example, that each sign your posts on Twitter, but not 'customize' on someone's Twitter the company.
P. - What will be your strategy for the dissemination and communication of your Twitter account?
R. - For the moment we will continue highlighting it on our blog and want to launch the publication of cultural content or association that has no place on the website, but it might interest fans of Twitter, we thought 'Off the record' to identify tickets, what do you think of the name?
Oh, and I hope your blog readers, after the 3rd grade to Catch Twitter follow us and are encouraged to propose improvements, we are all ears. Thank
Silvia!
A new window Twitter World
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