Since we did Cava & Twitts dedicated to Tourism that he wanted to talk about two twitter accounts possibly best known in this sector account eDreams and of Catch. So I sent some questions to Nico Bour, eDreams, and Silvia Carreño of Atrpalo and publish their responses this week, today's interview Wednesday with eDreams and Atrapalo.
P. - You are the leading online agency in the south of Europe (No. 1 in Spain and No. 2 in Italy) and with presence in countries bulls. Your strategy has always been the development of Internet activity ... what is the role in this strategy your Twitter account?
R. - Twitter is part of our Social Media strategy. We see Twitter as a new communication phenomenon that has the particular advantage of being able to generate 1 to 1 communication with users. It is also a very interesting time to be viral communications on new releases, exclusive promotions ... etc.
Q. - How time ago that you are on Twitter? Do you remember why you chose to enter?
R. - I think we were the first (if not the first) to enter our website using Twitter to DreamIt (twitter.com / DreamIt) as a spokesperson in July 2007. What you do 1 ½ years we are present there being the leaders in online agencies but with numbers still weak compared with other possible actions
P. - What you hope to accomplish with your presence on Twitter, in particular, and in social media in general?
R. - I think we should differentiate much between success in Twitter and success in other social activities Media. Twitter has to evolve and attract more public to become more than just a communication tool for early adopters . eDreams is clearly positioned in the mass market and if we want to Twitter as a tool of communication and information dissemination Premium, the number of Twitter users today are not sufficient to be considered cost-effective action.
On the other hand look at Social Media as in any other marketing action but still very aware that it is a new world in which we have to experiment to get results. At the end of each share of social media has a different objective but there are clear benefits brand positioning as an innovator and generation of community are important elements for eDreams. But social media has yet to prove he can be very profitable in terms of generating traffic and sales and is something that happens not only to us but to almost all businesses. But what is certain is that we eDreams much in this new world of Web 2.0 and we will keep betting because your potential user or consumer is there, and the company has to be where the user interface.
P. - Two models are clearly opposed to the use of Twitter: use it as a disclosure or use it as a conversation. What will be your strategy?
R. - In our case, we are more positioned in the publication of information, but extremely filtered. My goal is not to invade the user's page with messages constant prices of flights or hotels such as another competitor for some (big mistake by the way) but filter the information and only add great value to both users and offers information Premium travel products. Just a few months ago, for example we get a discount coupon is only promoted by Twitter because somehow we want to give some priority actions according to Twitter users.
P. - Linked with the question earlier, when a few weeks ago in the cellar & Twitts dedicated to tourism out a couple of interesting thoughts ...
a) The first concerned would surely be necessary to separate the accounts of tourism businesses from one in which tenders are published and others which can generate the conversation, what to see think?
R. - I totally agree to be very different elements. The problem with generating a conversation account is how long you have to devote to it. Twitter people are very active and on the job can not devote many resources to this but can not disregard the because otherwise their Twitts answer better not throw yourself into it. This is why it is a complicated decision.
b) On the other hand, opened a topic about the identification of a person behind the company ditch Twitter ... in your case is a totally corporate account, although it sometimes seems to speak in first person as Nico Bour, no?
R. - In our case DreamIt talk like that is our character travelers. But definitely, the people of Twitter in the end I who speak on behalf of the company. It's just something I think Twitter change soon because I think it's important that you know who speaks and corporate accounts to generate conversation are best.
P. - What will be your strategy for the dissemination and communication of your Twitter account?
R. - Twitter is one more element in our strategy to take over a year and a half with the same and therefore already at that time the widespread dissemination via press releases, bloggers and edreams (banners + Newsletter space) of our activity on Twitter. The truth is that as we were the first we had a lot of notoriety in the media both on and offline.
A new window Twitter World
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