Next Wednesday will make the 3 rd edition Cava & Twitts dedicated to social networks and communities . A few days ago and started the debate on this blog asking if comundiad "Twitter is? and today I want to continue raising a new issue: what is the purpose of Twitter?
A network and / or community need an object, a subject, an interest that makes your users to participate in contributing and sharing it. We could say that linkedin by ejempolo, is obejto professional contacts; facebook to initiate, retrieve and maintain social contacts and friendship or Minube would travel experiences.
Photo: Javier Godoy Blog
This "social order" (a word that is now part of "my vocabulary" of communities and networks from which it heard from Javier Godoy at a conference ESADE) in the case of a community or network of a mark, it could never be the own brand or product (hard users will devote their time to a community to talk about a brand-I think that neither Apple or Goolge would get it-).
and the question is ... "What is the purpose of Twitter ? ... For me ... learn and grow in my network ... " and yourself?
A new window Twitter World
If you liked this article, you can subscribe to the RSS feed 
0 comments:
Post a Comment